Production/Research: Inter-titles - Insidious: Chapter 2 (2013)

What I liked about Insidious: Chapter 2's inter-titles:

• The typography linked in with the film's title, giving the whole teaser trailer a uniform and professional look.
• The use of red for the inter-title font was a conventional way of establishing the genre and suggesting that their will be danger in the film's narrative.
• The inter-title background looked dark and ominous, representing the themes throughout the film.
• Like Sinister, the use of establishing what other films the producers of this film have worked on.
• At the end of the trailer, establishing that the film is specifically released on "Friday the 13th", instead of just saying the 13th of September relates to how the characters within the film may be unlucky as Friday the 13th is stereotypically when people are likely to get bad luck. It also adds a sense of risk for the audience as it makes them feel that something unlucky could happen to them if they see this film, a feeling that fans of the genre thrive on when going to see a horror film.