Monday, 16 March 2015

Planning/Research: Film Title Font Testing

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My partner and I asked 22 members of our target audience which font that they felt they simply liked the best based on our supernatural horror genre, and which they felt best suited our film's narrative. We asked 22 random people in our school who fit within our 18-24 target age demographic. The font that came out on top was the second font that featured the blood smudges and bold typography that we felt was the most effective also. Because of this, this is the font that we are going to use for our title in our final teaser trailer and poster.

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