Planning: Film Title Font

The first font that we have chosen looks like shattered glass/mirror, an icon of supernatural horrors and something that is often seen within the genre. It also has a derelict and destroyed feel and look about it, also a motif that is conventionally featured within the genre and also links back to our narrative and the fact that our setting is an old and eerie looking house, also representing the rocky ride that the couple are going to be experiencing in the film.

This second font uses a nice balance between serif and sans serif, as it uses a subtly serif design, whilst still retaining it's bold and eye catching look. One thing I particularly like about this font is the design on the U and P within the title, as it almost looks like blood being wiped across in different directions. This also makes the Occu and the pied almost look separated from each other, foreshadowing the narrative within the film for the audience as a rift comes between our couple, Josh and Melissa when Josh becomes possessed by this ghostly demon. We think it would also attract our age range as it isn't too old fashioned and sophisticated for it to not appeal to our young adult target.

The third font that we have chosen is a serif font with blood dripping from the letters. This font is effective at linking back to our narrative of our setting being an old and eerie house, as serif font generally has connotations of being old fashioned. However, one problem with this font could be the excessive use of blood as although blood is an icon of the genre, it isn't a key narrative feature within our film and would maybe more suited to the slasher sub genre.

The fourth font that we have chosen is a serif font that letters almost look pointed and daggered at the ends, which is effective as blades and knives are an icon of the horror genre. It also, similar to the third font, connotes an old fashioned and eerie feel that relates to our narrative setting.

Like the font above, this font is in a serif style that links back to our old and eerie setting. However, this also incorporates a derelict and neglected feel to it as the letters are slightly rough around the edges, again representing our location and the turbulent experience that our main protagonists are going to go through in our narrative. We think this is also a font that effectively targets our target audience as it isn't as sophisticated and old fashioned as the font before that may have attracted an older audience instead of a young adult one.

We are now going to target audience test these fonts and see which one of them best suits them and our film's narrative effectively.