Poster Analysis: The Vow (2012)

• The typography used for the title of the film is sans serif, showing an elegant but bolder look. The word 'vow' is bolder than the word 'the' and therefore hints to the audience that a 'vow' will be a constant focus in the narrative of the film. The use of the light colours, yellow and white are bright and connote happiness and purity, conventional themes featured throughout romance films.
• The central focus of the poster is the medium shot of who we can assume are the two main characters in the film's narrative. The characters are male and female, a conventional couple featured within romance films and we can tell that they are both attractive people, again conventional as it is something that the stereotypical audience of romance films, women aged 16-24, idolise and 'dream' about. The female character's costume is casual and her hair and make-up have been made to look natural, representing that she is a normal, everyday girl which therefore makes the character more relatable for the audience who are in a similar demographic to her. She is also wearing a white tank top which connotes purity and innocence, conventional traits of female protagonists in romance films. The character's are in an embrace and they are looking into each other's eyes, showing that they are in love, a conventional narrative of all romance films. The background of the image is out of focus so that couple stands out, however we can see that there is some greenery and sunlight coming in from some windows, which adds to this theme of brightness and purity.
• The layout of this poster is fairly simple and conventional of a normal film poster. The actors featured in the film are presented clearly at the top of the poster in a bold yellow colour. The use of including the actors names attracts fans of the genre as Channing Tatum and Rachel McAdams are both actors who are frequently featured in romance films. It also attracts fans of both of the actors to watch the film, even if they are not fans of the genre. Production credits are featured at the bottom of the poster, conventional of most film posters.
• The use of the tagline 'Inspired by true events' persuades the audience to watch the film as it makes the narrative more believable and allows fans to believe that if the events that happen in the film have happened before, then it could happen again to anyone and links back to the target audiences stereotypical aspirations to be like the characters in romance films.