Poster Analysis: Annabelle (2014)

This poster features low key lighting and almost half of the poster is darkness, which intrigues the audience as not much information is revealed on the poster. The low key lighting is also casting shadows on the doll, which also adds to the intrigue but shadows are also an icon of the genre and add to the ominous atmosphere conventional of supernatural horrors.

The doll is a classic old fashioned porcelain doll which are associated with supernatural horrors due to the creepy, scary connotations surrounding them. Also, what looks like blood is around it's eye which makes it look like it's crying. Blood is an icon of the genre and is something that fans of the genre expect and want to see. It also hints at the narrative for the audience as they can now expect to see some bloodshed within the film and that a character is going to get hurt.

The typography of the film's title is in red, conventional of supernatural horrors as red has connotations of danger and reflects the blood that is already seen in the poster. It is also in a serif font which is quite old fashioned and may hint to the audience when the film is set. The star system isn't used in this poster which is unconventional for other genres of films but for supernatural horrors, well known actors aren't often used and so it wouldn't show much persuasive purpose to put their name on the poster for the audience. However, the film's predecessor, The Conjuring (2013) is featured on the poster as it may persuade some fans of that film to watch this one as if they liked The Conjuring then they may also like this film.