Trailers and Teaser Trailers

A teaser trailer is an advertising campaign which consists of small pieces of information about a films release to anticipate a much larger full-blown campaign (a longer trailer). Teaser trailers are usually under two minutes and can be as short as just a few seconds long and normal trailers are usually longer than two minutes. A longer trailer is released closer to the films release and reveals more information on the films narrative etc.

A distribution company may decide to release more than one trailer for a film, especially if it a large production with a large budget for promotion and marketing. A teaser trailer for a film may be released up to a year before the films release and released online and into cinemas in the early stages of the marketing campaign to tease the audience and wet their appetite for more information. This will create word of mouth as the audience will be intrigued into what the film will be like and what it is about and therefore they will be talking about this with their friends during the air of anticipation before the release. Following the release of the teaser trailer, a longer theatrical trailer is released, usually just before the film is due to be released.

An example of a teaser trailer.

An example of a full length trailer.